Hello, #MedicalMoguls! It’s Dr. Drai. Did you know that you are a BRAND?
Here’s secret successful marketers know: customers don’t buy a product. They buy you.
Your personality.
Your experience.
The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways. Let’s discuss two concepts that will propel your brand.
#1 Your Authentic Voice
How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high-profile doctors have become celebrities of a sort, largely because of their authentic language. It’s clear that if you were to meet these high-profile doctors at a medical conference, they would speak and act exactly as they do online. And their brands are stronger for it.
#2 Your Story
How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.
THANK YOU for reading this blog post #MedicalMoguls. If you want to talk to me 1-on-1, schedule a FREE appointment here www.MedicalMoguls.com/Freedom. Until next time… It’s Dr. Drai. #PurposeProfitFreedom
