Learning Session 17 – Establish Your Expertise by Writing a Book

Learning Session 17 – Establish Your Expertise by Writing a Book

With your systems, tools and automation in place, you’re ready to begin executing your marketing plan to maximize your exposure and position you as an expert in the marketplace. In these two sessions, you’ll discover how to write a book to build your credibility and showcase your expertise while learning strategies to gain more publicity and media coverage. You’ll also learn how to write a book proposal to sell your book to a mainstream publisher.

Master Coach(es):
● Dr. Draion Burch
● Teej Mercer
60 Minutes, including Q&A
● Kathy Kidd (Books)
60 Minutes, including Q&A and 15 Minute Offer

Deliverables:
● Book outline w/timeline for completion
● Completed book
● Promotional/Publicity/Media plan
● Book proposal
● Strategic product creation plan (12 months)

Recommended Tools:
● Book writing checklist
● Book writing resources (editors, scrivener, cover design, etc.)
● Online publicity/media resources (press releases, etc.)
● Book proposal outline

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